What We Do

  • We build Go-To-Market Capabilities for early-stage, high-growth, VC-backed SaaS companies.
  • For more than a decade we’ve been working to scale dozens of leading SaaS companies backed by top-tier investors.
  • Across Sales, Sales Engineering, Marketing, and Customer Success we propel high-performing SaaS companies and careers.
    • We help clients secure entire teams and capabilities from the rank and file, all the way to the C-Suite.
  • We have a proven track record of enabling our clients to scale and achieve aggressive revenue and customer retention targets.
  • Our scale, focus, experience and high-velocity approach allows us to build entire Go-To-Market capabilities in less time than conventional executive search firms typically close a single search.
  • Our integrated approach affords our clients a comprehensive solution to rapidly scaling their organization and allows them to avoid the common headaches and hassles of having to manage a whole collection of point services. (Advisory firms, multiple placement agencies, and traditional executive search firms)
  • As serial tech-entrepreneurs ourselves, we bring a lot of executive experience to the table and take a holistic approach in working with our clients. Our personal experiences in scaling companies is further bolstered by what we’ve learned and continue to learn in working closely with dozens of the country’s most successful SaaS companies over the past 10 years.

Services

  • Validate and Execute Go-To-Market Plans and Strategies
    • As serial tech-entrepreneurs ourselves, we bring a lot of executive experience to the table and take a holistic approach in working with our clients.
    • Across 10 dimensions we assess and validate GTM plans to ensure it leverages best practices, is fully aligned to the market and capable of achieving revenue and customer retention goals.
    • Understanding that even the best battle plans never survive the first encounter with the enemy, this collaborative approach is as constant and dynamic as the hyper-competitive SaaS marketplace we live in.
    • Our approach involves constant collaboration with senior leadership, providing insight and ideas on how together we can win the war for talent, improve sales force effectiveness, hit aggressive revenue targets and reduce customer churn.
    • As serial tech-entrepreneurs ourselves, we bring a lot of executive experience to the table and take a holistic approach in working with our clients. Our personal experiences in scaling companies is further bolstered by what we’ve learned and continue to learn in working closely with dozens of the country’s most successful SaaS companies over the past 10 years.
  • Executive Search
    • We provide executive level retained search services to secure critical VP or C-Suite Executives across the GTM spectrum.
    • We are as thorough and methodical as any executive search firm, but because we have been exclusively focused on early-stage SaaS companies for more than a decade, our process is not nearly as protracted as the old guard search firms that tend to be much broader in their approach.
    • Unlike a conventional search firm ‘Research’ is not one of ten phases in what we consider an unnecessarily protracted search process.  Developing relationships with the best leaders in the SaaS world has been an every day, all day part of our mission since 2008.
    • Accordingly, although we commonly target certain companies or segments for a particular search engagement, often we are drawing from known resources within our far-reaching and established network.
  • Professional Search
    • Because our services are engineered from our client backward, we also work to secure high-impact talent for our clients at all levels across sales, sales engineering, marketing and customer success.
    • We recognize that in early-stage companies there are many key hires within an organization made well below the executive team.  Our clients over time made it clear they want a trusted partner and a solution to building their entire GTM capabilities not a collection of disparate services.
    • Leveraging a series of best practices and methodologies, we ensure a quick, efficient and effective process in building these teams and capabilities.

“They’re an oasis in a dearth of mom and pop shops, larger paper pushing factories and the long-standing executive search incumbents that are too slow and expensive.  To have a sophisticated, one-stop shop across the go-to-market functions has been a huge boost in internal productivity and corporate performance.” - CFO of a Series B FinTech company

For Candidates and their Careers’

  • A career dedicated to helping SaaS companies go to market can be exciting, lucrative, and rewarding. The SaaS market is highly dynamic and rapidly moving. New companies, products, and paradigms are constantly emerging and once powerful companies and sectors fade.
  • In a SaaS career, making the right moves at the right time can profoundly improve your prospects in terms of earnings and advancement. It’s not just about talent and hard work; in large part, it’s also about being in the right situation to maximize your learnings and earnings.
  • Effectively charting a course and navigating this dynamic landscape involves properly assessing each and every available opportunity on an ongoing basis including your current company and situation. Doing this involves understanding everything from a company's products, investors and leadership team to their sales/marketing stack, competitors, culture, use cases, career path, capitalization and comp plans.  All of which is ever changing and evolving, at times rapidly and radically.
  • A company that just raised new money, released a new product, hired a new executive, or announced a new equity plan may have just emerged as the best possible opportunity for you. A change in your territory, career path, KPI’s. churn rate, recent product review or comp plan may have just affected whether your current situation is still the ultimate vehicle for you and your career.
  • As vital as this marketplace information is, few sales and marketing professionals have the time and discipline to continually research and assimilate all of this data.
  • At Sterling Point, we focus exclusively on understanding and assessing all of the players, trends, chutes, and ladders in the SaaS marketplace. Our team is constantly studying the entire marketplace and can provide you with a deeper, more comprehensive and comparative understanding of a much broader set of opportunities than you could efficiently gather on your own.
  • We also talk to both current and former employees at these companies and can share the good, the bad and the ugly that these opportunities represent. It commonly represents a more balanced and unvarnished perspective than you may hear from a hiring manager or corporate recruiter.
  • Additionally, and importantly, many of the best managers at the best companies in New England rely on Sterling Point to build out their sales and marketing capabilities, teams and talent. Accordingly, our relationships can separate you from the pack (or stack of resumes) and provide you with direct access to many of these key decision makers.
  • Making the right career decisions at the right time is as critical as any factor in a successful sales and marketing career; and good decisions are based on having access to great information.
  • By establishing a relationship and maintaining a dialogue with Sterling Point, you’ll stay informed and increase the chances you’ll be getting in early at new companies or emerging new sectors and avoiding the companies, products or sectors that are falling out of favor. You’ll also rest well knowing that you have someone keeping an eye out there for you who can also validate that your current situation truly is the best one for you at any point in time.

Are you currently in the best possible situation you could be in?

Have any concerns about emerging competitors or recent changes in leadership, territories or comp plans?

Ever wonder if there are opportunities out there that would allow you to make more money and go further faster in your career?

Call us today to start the dialogue, learn more about what’s going on in the marketplace and put yourself in the best position to make the right moves at the right time throughout your career.